Diploma in Digital Marketing (Applied)

Entry Criteria To gain entry into this programme, students must meet the General Entry OR the Special Entry, AND the English Language Requirements (domestic OR international). General Entry Requirements *Successfully completed 120 credits in a business or a related discipline at level 5 or above, or *A level 7 bachelor's degree (or higher) in any field. Special Entry Requirements In lieu of General Entry, applicants may apply if they have: *Suitable work experience of TWO years or more, or *Successful tertiary study at level 5 or higher in any discipline, and suitable work experience of ONE or more years Special entry applicants will be interviewed, and the notes included in the application documents. The application is assessed, and the final entry approval is made by the Academic Board. English Language Requirements Applicants must meet either the General English language requirements for domestic students OR the General English language requirements for international students. General English Language Requirements for Domestic Students Applicants are New Zealand citizens, residents, or refugees who can demonstrate their English competencies through providing evidence that they have: *Completed secondary school education in English, or *Successfully completed level 5 tertiary study in English, or *English language competency that can be benchmarked against the CEFR mid B2 requirements. General English Language Requirements for International Students Applicants are international students who can demonstrate their English competencies through providing evidence that they have: *Successfully completed secondary or tertiary education in English in New Zealand, Canada, the Republic of Ireland, South Africa, the United Kingdom, the United States, or the Pacific Islands, or *An IELTS academic score of 6.0 with no band below 5.5, or *A TOEFL Internet-based test (iBT) with a score of 60 (with a writing score of 18), or *A Cambridge English Qualification with a B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill, or *Achieved an NZCEL Level 4 Academic qualification, or *Any other recognised equivalent English language competency test as per the NZQF Programme Approval and Accreditation Rules Appendix.

What can I expect out of this qualification?

This is a unique and cutting-edge specialised programme designed to support students to acquire and apply a holistic understanding of the various digital marketing channels to make informed decisions for strategic advantage of organisations, business units, or product line in a revolutionised digital environment. The programme is structured around digital marketing essentials with concepts and theories that underpin digital marketing approaches and their relationship to conventional marketing, digital channels including content marketing and media, digital design principles, websites and e-Commerce, mobile marketing, social media marketing and email fundamentals and strategic applications, search engine business model, and data analysis and reporting. The programme provides theoretical as well as practical insights allowing students to develop new skills and understand and harness the value in a constantly evolving digital marketing industry. This programme is targeted for those who are desirous of capitalising on career opportunities in digital marketing; marketing professionals who are currently using digital marketing to meet their objectives; entrepreneurs or business leaders who want to exploit online media to enhance their business performance.

Main Campus Office

Free phone: 0800 69 33 82
Phone: (09) 4896205
Fax: (09) 4896209
Email: info@nzie.ac.nz
Web: http://www.nzie.ac.nz